Exhibiting Through a Recession?

The last thing you want to do during a recession is to retreat. With the economy in a downturn, should you invest your marketing and sales dollars exhibiting at a trade show? The short answer is yes. By understanding the way trade shows work, and what benefits you receive as a return on investment, the reason for the short answer becomes quite understandable.
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Highlight the Positive ... Benefits

Why do exhibitors persist on putting their corporate identification in the most visible position on their exhibit? Does anyone really care that you are P.T. Bicycles or The Copper Queen? Unless you are Coca Cola, Ford, or Disneyland - your name usually means nothing. Why not put your greatest benefit or attribute up there to be seen by all, when that is what will attract the most visitors? This is not encouraging you to eliminate your company name. Just, that it should be the second item seen, not the first.
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Are you Listening?

So here you are, the first day of your show - your exhibit looks great and your sales staff looks sharp - how can you go wrong? Well, did anyone talk to your sales personnel about approaching the attendees? How to interact with prospects and customers is key. This is not a 'dog and pony' show, where each staff person repeats a mantra about how wonderful your company is. No, it is your venue to reach the largest possible audience in the shortest period of time and to learn as much about potential clients firsthand.
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Show Deadlines - Order Early and Save Money

Take 15 minutes tomorrow morning and read your exhibitor manual deadline date list. You can save, literally, thousands of dollars. You spend hours getting ready for your tradeshow – working hard to stay within your budget and then let a deadline fall through the cracks. As an exhibit house we can waiver a day or two and make an exception when necessary - but missing that discount deadline for electrical and other services will cost you. So ... take 15 minutes and get your dates in order - you can save a lot of anguish and money!

Convention News - June Trade Shows

In a trend that is becoming more of a reality each year two or more shows are co-locating – in this case InfoComm and NXTComm in Las Vegas this June 16-18. Bringing two shows to the same venue is an example of industry associations awareness of a cost effective means of exhibition for attendee, and exhibitors. The world is becoming Green Conscious and one show that seems to be igniting enormous interest this month is WINDPOWER (June 1-4). The NACDS Marketplace will take place this month in San Diego June 28 – July 1 for chain drugstore buyers. Summer NAMM is returning to Nashville June 20-22. DAC – the Design Automation Conference will be in Anaheim June 8-11 and once again, the Auto Interior Show will be in Detroit, June 5-6.