| “Cheers to a new year and another chance for us to get it right”
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Oprah Winfrey |
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| Education ... walk a |
tradeshow outside your industry How better to get an unobstructed view of a tradeshow and its inner workings than by walking the show as an attendee. Better yet, try a show that is outside your industry – so that you can concentrate on what matters – how exhibitors grab your attention and what they do with you, once they have got it! View the methods exhibitors use to lure you into their booth to explain their products or technology and answer any questions that you may have. Look at the exhibitor’s exhibit display and construction.
Does the exhibit announce to everyone passing what the services or products are and what they do? Were the exhibits constructed for rapid and uncomplicated setup and dismantlement? Were the exhibit displays lightweight and durable for shipping?
How well does the handout literature explain the services or products and what the product does? Attention to these details is the common denominator between the successful exhibitors and the mad-at-the-world, less than successful exhibitor.
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Save More with a
Rental Contract
Many exhibit houses across the country are quite willing to negotiate the rental price of an exhibit display with clients agreeable to signing a three-year or three-time contract. When a perspective client contacts an exhibit house and promises a multi year rental if they get a great price – think about it? How can the exhibit house be guaranteed the second and third rental?
There are two industry standards: a sliding rental price with larger discounts for each successive rental or a signed contract with each rental price the same and up-front money for the next rental. This can also work if the rental exhibit has changes for each show due to size, venue, etc. However, the best, cleanest negotiations can only be done if clients are up-front about their needs – no surprises. And, always remember different venues have different union I&D rates and weekend installs and dismantles can change pricing, too.
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Tension Fabric ...
add an eye-catcher
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Include an eye-catching custom element to your existing exhibit structure with a tension fabric sign or a freestanding floor panel.
Look at the picture below and see how much a single element can bring such a striking force to your booth space. Tension fabric structures are perfect for the
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tradeshow floor. On the one hand, they are demonstrably lightweight and flexible. On the other, they interact to produce a surprisingly sturdy and stable structure.
Tension fabric signage and structures are light and compact when disassembled, and are easily and quickly installed, saving time and money. They are inexpensive to ship, convenient to store, and meet fire codes. But, most importantly … they add the sizzle to your exhibit that gets you noticed!
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The standard life of an exhibit display is 5-7 years. Prior to each show it must be uncrated, examined, and refurbished, but it is still the “same old booth”. Renovating gets
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expensive and the booth can look its age, which in turn begins to reduce trade show goals. Is it time to purchase a new exhibit? Or is renting an exhibit the new way to think?
Exhibit houses sell and rent solutions that give support as a marketing aid to promote an exhibitor’s products and service. Where is it written that the exhibitor must own their booth? A rental exhibit can have impact without an up-front financial commitment beyond the rental fee. You can rent a pre-packaged rental and add custom elements, or rent a completely custom exhibit manufactured from the builder’s stock materials. The client can have a new booth for each show, possibly for less than the cost of owning one booth.
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As needs change, exhibit needs change. As a company grows, so does their exhibit. Most importantly – work with an exhibit house that can meet your needs and has enough product in stock to build the best solution for your requirements. Clients are most satisfied if the exhibit house offers complete services: design, construction, supervision, and union installation and dismantlement. No one likes to be handed off to a stranger once they are on the showfloor. Shop for the complete package to keep your stress levels in check!
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Win Free Airfare to Hawaii
click for details
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Win Free Airfare to Hawaii or a US destination of your choice! Help us collect tradeshow guides from the shows you attend and get an entry into our Hawaii Airfare Giveaway for each guide sent to our office. Tradeshow Guides are the books handed out at industry tradeshows and must have exhibitor names and company information for the exhibitors. These are not the pre-show mailer brochures. Books must be from the year 2004. One entry per book into this drawing ... You may not send multiple copies of the same book. All books must arrive by Friday, December 31, 2004. - Please click here for details
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Building an Exhibit ... year by year
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 One of our most successful clients started in a 10’ inline space, as most of us do – and now has an incredible exhibition structure. Every year his booth space has been enlarged – some years he does not buy a thing … rents it all. Other years he has purchased prefabricated walls, a tension fabric sign, truss and grid pieces, and lighting fixtures. He has amassed an incredible amount of parts and pieces that can easily reconfigure from a 10’x20' inline space to a 40’x40’ island exhibit. All because he had a plan, thought ahead, and was not averse to renting to make a statement.
Plan ahead – it’s the key to success.
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 Season's Greetings
Wishing you all the joys of this holiday season, a time of appreciation for life, health and all things good. May this season bring you every happiness, and may the coming year bring all life's best to you ... Your Friends at Absolute Exhibits.
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