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Secret Recipe for a Homegrown Success

Take two young men raised in Orange County, add two parents convinced that the Argyros Business School at Chapman University offered the perfect education, and throw in a large dose of entrepreneurial spirit and there you have the secret recipe that has grown Absolute Exhibits into a major player in both the southern California and national exhibit display business.

Upon his early graduation as a magna cum laude dual business and economics major at Chapman University in 1999, Todd Koren, along with his younger brother and fellow Chapman business school student, Scott, approached their parents to start a family business. “The first sale was to our parents, we knew the next sale had to be easier!” states Todd Koren. The Koren sons were raised in the tradeshow business, watching their parents direct the growth of other privately held companies into overwhelming successes. Salesmanship 101 paid off and the joint family venture was off and running in high gear.

With a business plan scoured by half a dozen Chapman professors, an area map in hand circled with access from five major freeways, and a support staff of motivated and knowledgeable men and women, Absolute Exhibits opened its doors in Orange in September 2000. Operations and finance are overseen by the younger Korens, sales and rentals by their father, Michael, while their mother, Jan, acts as the director of marketing. The junior Korens bring technology and innovation to an industry that has its roots in the bazaars and markets of ancient times. The senior Korens add multi-year experience in sales, design and promotion. Each member of the family is energetic, driven, detail oriented, and competitive – all hallmarks of a successful entrepreneurial debut.

The scope of Absolute Exhibits has grown in less than two years far past the traditional “exhibit house.” Absolute prides itself as a service company, first and foremost. The scope of services encompass a complete bill of fare that includes: display design and fabrication, graphic design and production, rental exhibit solutions, full service project management, transportation coordination, on-site show services including supervision, installation and dismantle, refurbishment, and warehousing and inventory management. Sales and service have become a global affair with clients in such faraway places as Moscow, Brussels, and Hong Kong, as well as across the United States. “But, the clients we love are those right here in our backyard – they foster relationships and bring excitement into our office,” asserts Jan Koren.

With a commitment to those local customers and what the Korens perceive as a continuing need to educate their clients and prospective clients to prepare and work on the tradeshow floor, a partnership was formed with DSYL. A Fullerton-based advertising agency, DSYL, shares the same philosophical approach to business as Absolute Exhibits – business with a sense of humor added and people who really go the extra mile. Together Absolute Exhibits and DSYL are offering “How To Turn Your Next Tradeshow Into A Well Oiled Lead Generating Machine,” presented by the ladies of DSYL. This seminar is offered on Thursday, May 2, 2002 at 10 a.m. at the Absolute Exhibits showroom in Orange. The fee of $10 includes a copy of Still More Secrets of Successful Exhibiting. For reservations please call 714.974.8544.

Chapman Alumnus Exhibits Success - Chapman Magazine, Spring 2002

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.

International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.

Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.

Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!

Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.

Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.

Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.