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Exhibiting Through a Recession?

The last thing you want to do during a recession is to retreat. With the economy in a downturn, should you invest your marketing and sales dollars exhibiting at a trade show? The short answer is yes. By understanding the way trade shows work, and what benefits you receive as a return on investment, the reason for the short answer becomes quite understandable.

When done correctly, trade shows are the most cost-effective means of reaching both customers and prospects. The average cost to visit a prospect now exceeds $350 and it takes 5 trips to close the sale. Total investment (again average) is over $1800 each. Trade shows, on the other hand, cost around $200 per contact, and the average close is after .8 sales calls - most close with a phone call. Total investment: under $400 each. Quite a savings. In regard to purchasing information, trade shows are the number one alternative before manufacturer's reps, catalogs, print articles and a host of other types of sales contacts.

Trade show attendees have changed quite a bit in the past decade – the people you see on the trade show floor are more than likely authorized to buy and hold managerial positions within their companies. People do not have the luxury to come to a trade show to party – those days are past. Shows are used for comparison shopping by buyers. They can narrow their choice to a handful of companies and compare apples to apples on the show floor. Serious buyers with big agendas are using the three or four days of a trade show to make year long decisions. Your company does not want to miss out showing itself in its best light – you can capture a year’s worth of business in three days. And please do not forget – an invitation to your booth space is essential. Today’s attendees pack so much into three days a quick reminder not to miss you is very important.

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.

International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.

Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.

Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!

Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.

Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.

Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.

Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.

In the News - Showtime Newsletters, published articles, and opt-in information.

References - Quotes from our clients.