Trade Show Exhibit Design Trade Show Exhibits
RENT
PURCHASE
ONLINE SHOPPING
ABSOLUTE I&D
CONCIERGE
RESOURCES
BLOG
CONTACT US
Toll Free: 888-760-6555      International: +1-714-974-8544 
>> Absolute Exhibits >> News

Are you Listening?

So here you are, the first day of your show – your exhibit looks great and your sales staff looks sharp – how can you go wrong? Well, did anyone talk to your sales personnel about approaching the attendees? How to interact with prospects and customers is key. This is not a 'dog and pony' show, where each staff person repeats a mantra about how wonderful your company is. No, it is your venue to reach the largest possible audience in the shortest period of time and to learn as much about potential clients firsthand.

In-booth dialogue skills are critical to exhibiting success. A canned speech praising the merits of your company and its products has no place in trade show marketing. Rather, by asking a few well-defined questions first, information can be presented in context with what the prospect or customer wants to hear, rather than imparting data of no value or interest.

Most importantly booth staff must immediately learn with whom they are speaking and find out what drew them into the space. This is only done by listening more than talking, learning more than teaching. Regular "sales talk", is great day-to-day, but at a trade show everyone has an agenda that they must follow in order to see as many vendors as possible – you have only a couple of minutes to catch interest and make a great impression – do not waste that time – maximize your presence on the trade show floor.

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.
International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.
Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.
Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!
Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.
Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.
Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.
Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.
In the News - Showtime Newsletters, published articles, and opt-in information.
References - Quotes from our clients.