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>> Absolute Exhibits >> News

Are you Exhibiting at the Right Shows?

Does the show bring you face-to-face with the people who buy what you sell? Begin by contacting your trade association for recommendations. If you're not involved with a trade group, find the associations that represent your industry. While you're contemplating trade associations, consider trade shows that cater to your customers' industry, rather than yours. That is called niche marketing.

An example is the Pizza Show - for attendees that sell pizza. Pretty simple - but what about music, games, pool tables, beer? Or in our case - a client that sells chicken wings? Interestingly - pick a show outside your industry and you may find few competitors.

It's an opportunity to focus on niches within your market. An insurance broker whose clients increasingly come from a particular industry, such as electronic manufacturing, may find that attending an electronic manufacturer's trade show is an effective way to demonstrate that he "understands your industry." He also may find few competitors. Don't forget the Internet when researching. Many Internet sites list not only trade organizations, but also upcoming shows.

Successful exhibiting really depends on whether you set realistic expectations. How many people can you reach in how many hours? The average good booth staffer can speak to six to 10 people an hour. Multiply that by the number of show hours. Then, compare how long it takes your company to reach a similar number of prospects through direct mail or advertising. How does the cost per thousand compare? What's the sales conversion ratio-how many contacts turn into buyers? The greatest benefit of trade shows is that you are dealing with far more qualified people face-to-face. And these people have buying power - no one has the time or money to come to a trade show just to be a Looky Lou. Tradeshows are far more serious a business venue today.
Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.
International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.
Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.
Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!
Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.
Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.
Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.
Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.
In the News - Showtime Newsletters, published articles, and opt-in information.
References - Quotes from our clients.