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ROI - Quitting Your Trade Show - Breathing Fresh Life Into Your Trade Show Schedule

Are you getting the ROI from the three shows you went to last year? Maybe the answer is yes for the show in January and September - but the May show was flat. Sometimes the show you have been exhibiting at for the last 10 years just is not giving you the return on your investment that it once did. Industries change, shows team together, your clients just quit attending a certain show or, maybe there is a better-suited show for you and no money in your budget to do it. And a little self serving message on our behalf - cut a show and make a big splash with a great exhibit at your most important show! For whatever reason you can quit a show that you have participated in for years with no affects whatsoever - if you work smart.

Move the money you would have spent to a new show and let your clients know now. Add a new advertising campaign, a mail piece, or hire a P.R. firm to heighten your visibility within your industry. The best example is the largest show ever - Comdex, Las Vegas, November every year for ever. And then one year it started the downward slide, the next year it was half dead, and then ... it was gone. Take a hard look - don’t be exhibiting when the show is waiting for last rites - get out of there now.

If you choose to leave a show be up front and honest with your customers and prospects - that from your experience this particular show is not meeting your needs and you would much rather give your customers added value rather than spending money at this show. This turns your not being there to a benefit to your client.

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.

International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.

Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.

Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!

Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.

Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.

Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.

Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.

In the News - Showtime Newsletters, published articles, and opt-in information.

References - Quotes from our clients.