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>> Absolute Exhibits >> News

Re-Thinking Tradeshow Literature

This information comes from our own firsthand experience - because every couple of years we go to a show as an exhibitor. First there is the frenzy in your office, what are we going to use for literature at the show?" So we design new literature minutes before a show. Then there is the overtime and rush charges to get it printed and to the show. Do not forget the extra drayage bills for all of those boxes of brochures, fliers, and other sales collateral. Now you are at the show - what do you do with all of this stuff?

Consider these thoughts and act accordingly:

1. If a prospect leaves every booth on just your aisle alone with some type of literature - what is the chance that by aisle 4 most of that will go in a trash can and not even make it out of the convention hall door?

2. What happens if the literature actually makes it back to the hotel room or better yet, their office, and when they review it the prospective customer gets lost in the text and decides he just cannot find "just what he needs?" Simply never hand out an entire product catalogue at a show. Take the opportunity after the show for a follow-up call to talk with the client and then send appropriate materials.

3. Let prospective clients quickly thumb through your literature and take a literature order - just a quickly filled in card or a card reader swipe and an indication to send particular catalogues after the show.

4. Have special show literature - something small and manageable - and of course, enticing, as a quick reminder of your highlighted show products and a toll-free number to call you.

5. Best literature test - ask your father, girlfriend, best friend, teammate to read your literature and tell you what you do, what you are selling, and how to contact you. Strangers are even a better test audience. Do not take the offensive - listen, learn, and act upon suggestions!
Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.
International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.
Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.
Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!
Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.
Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.
Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.
Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.
In the News - Showtime Newsletters, published articles, and opt-in information.
References - Quotes from our clients.