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Does your Company have a Targeted Trade Show Promotion Plan?

Exhibitors can entice attendees to visit their booths by using one or more of these strategies:

Start with a good mailing list. The best comes from the show itself with all of the attendees that have signed up. Now, target the key people you want to attend.

Refer to your booth number. Make it easy to find your organization by displaying your booth number prominently in all materials and on the show floor. How many clients miss your booth because they could not find your booth number!

Use a trade show promotion theme – Into the Jungle, Under the Sea, Jazz Night in New Orleans. Determine a trade show promotion theme with objectives, then come up with a short phrase that illustrates the marketing message and makes people think. Always remain consistent, making certain that everything ties into the show theme. This will assure that each trade show marketing piece is memorable and builds retention.

Make your invitation a creative enticement.

Think about what your organization has that would be of value to your target audience. Have fun in positioning why they would come to your booth.

Place an ad in trade journals reflecting your theme and make certain it delivers before the show.

Offer an incentive. The trade show marketing incentive doesn’t have to be expensive. But it must be sharp, trendy and unusual; as well as appeal to your target audience and most importantly something that has your name on it and that they will keep.

Use direct mail with an unusual size and color of envelope. Refer to the show on the envelope. Encourage the recipient to take some action. You should enclose something that can be redeemed for a premium at the show. We have discussed this before – a key to fit a treasure chest at your booth, an empty box with a note to stop buy to get the contents. Timing is everything; mail should deliver 7-10 days before the show. Follow up on the mailing with phone calls to important clients and prospects.

The key is to fill your exhibit. Not with every body at the show – but with the important people that will likely want to do business with you!

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.

International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.

Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.

Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!

Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.

Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.

Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.

Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.

In the News - Showtime Newsletters, published articles, and opt-in information.

References - Quotes from our clients.