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Space Selection – just not on the freight aisle!

The freight aisle is the aisle that must remain clear for freight to be forwarded to the exhibit booth spaces. If you choose a booth on one of these aisles – know that your freight will be the last into the convention hall – and the first out. That said – if your exhibit is not elaborate construction and if you do not need a day to merchandise your space, this could be a good choice. However, you can literally wait until the night before to get your exhibit installed.

The average trade show has over 400 exhibitors, so how do you choose the best booth space for you? Space choice selection is usually based on seniority and size. Some studies have found that where you are in the show hall has no effect on the amount of audience you receive at your booth. It seems that for every veteran exhibitor that must have a space in the center of the action, or at the front entrance to the hall, or near their biggest competitor, there are those exhibitors who escape from these same locations for all of those same reasons. All the same, the size of your booth space is a very important decision, where you must weigh the need to stand out from your competitors with a large booth, and yet having enough funds to exhibit at all the worthwhile shows for your company.

Budgeting is the biggest nightmare. Do not choose an inadequate space, or settle for the back row because of money. Think smaller and smarter. Your marketing plan can draw the clients you need to see, no matter where you are in the show hall. Sales and marketing must work together. And freight aisles can be worked around also – just do not plan to do something that is not do-able, as you are just one of 400 or 800 exhibitors and you cannot get a freight aisle open just for you.

Absolute Exhibits offers a wide range of trade show equipment and marketing services. We are a full service exhibit house that primarily rents and sells exhibit and display booths. In addition to design, engineering, graphic, and fabrication departments, we hold a union-affiliated installation and dismantle company with contracts in Las Vegas, southern and northern California, Seattle, Houston, and partners in Chicago, New Orleans, Atlanta, and Orlando.

International – Working in the international environment for our clients either coming from outside the USA or going to international venues is a vast undertaking. Show floor rules and regulations are just a small part of the overall project of moving your exhibition display to a foreign country. International shipping, moving exhibits from customs to show site, and meeting that show’s particular rules and regulations are just a minor element of our international account managers’ responsibility for our clients. We have a full network of international partners that work with us to arrange rental exhibits, installation and dismantle crews, and paperwork issues in most of the world’s largest international venues. Additionally, we offer rental services from small displays to full pavilions, built to client specs in the USA. Please call and speak to any of our International Account Executives. References will be sent upon request.

Sales - We create distinctive marketing atmospheres using advanced materials. From pop-up booths to custom exhibits – exhibit systems that make working on today’s show floor trouble-free. We distribute both Abex Display Systems and Mero TSK exhibit systems of Germany.

Online Store - Using our in-house shopping cart at www.DisplaysandExhibits.com, purchase banner stands, fabric billboards, billboards-in-a-bag, counters, podiums, graphic cases, director chairs, lights, literature holders, pop-up booths, table throws and more – online – shipped to your door. The Internet is the great equalizer. We wheel and deal with national exhibit manufacturers to bring our clients the best pricing on the highest quality displays and accessories. We are in this for the long run and we will make certain that your warranties are met. Shop and compare and know who you are buying from!

Absolute I&D - We recognize that our clients are our most important assets – and have added our own union installation and dismantle company to continue the Absolute Exhibits service our clients expect. Go to www.AbsoluteI&D.com for rates and services.

Used Booths - Visit the Absolute Exhibits Used Booth Classifieds section. This service is provided free to the public. Post and edit your own information – this is a very successful service for exhibitors with used exhibit properties.

Connect - Our story, contacts, references, Absolute Exhibits brochure, and our yearly show calendar all in this one section. Along with Show Time – a monthly newsletter archived on this site with tips, trends, and information about the trade show world.

Contact - Contact information for Orange, California and Las Vegas, Nevada offices and warehouses.

In the News - Showtime Newsletters, published articles, and opt-in information.

References - Quotes from our clients.