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Before you Hit the Show Floor ... add "Compromise" to your Vocabulary

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The people that work day-in and day-out in the tradeshow world are really not masochists - most of them love the excitem 

Befriending Your Exhibitor’s Manual

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The exhibitor’s manual is your guide to everything you need to know about show logistics including dates, times, locat 

Capturing Trade Show Attention

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You have three to seven seconds to catch the eye of a tradeshow attendee. How do you get your exhibit booth to communica 

Cutting the Trade Show Frills … During the Recession

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Okay – you have chosen to come to your trade show, set up your exhibit, roll out the new products – now where do you 

DON’T LET ME WIN!!!

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As a company, we often visit a variety of different shows - whether or not we have a client exhibiting at that show. It  

Dude Attitude Does Not Work

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Does Your Booth Staff … show clients that they are worth their time and their attention? Well it's time to take that s 

Everyone is Now a Salesman

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Survival is the name of the new game. We have left the setting of free credit, easy money and a sense of economic safe 

Front-End Testimonials

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Harvey Mackay recently said, “When customers trust salespeople, they buy from them.” We’re in horrific times r 

Live Presentation Companies

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Let’s be honest, not every company has that special someone that can do a live presentation. Effective product demos a 

Meeting With Key Accounts

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If you hope to have meaningful meetings with key accounts, you need to make appointments well in advance. If you can lea 

Preparing Your Booth Staff

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The last thing you want to do is to put off prepping your booth staff - but it does happen. There are blackouts, storms, 

Product Demos

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As the competition heats up on the show floor, many companies are turning to in booth product demonstrations to get thei 

Quick Tips for Customer Service Success

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Customer service sells. The days are gone when the customer overlooked poor service because the price was discounted … 

The Vital File ... don't leave home without it!

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The exhibitor's manual - all show rules and regulations and show management contacts A duplicate set of your exhibit se 

Thoughts on Sitting

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Sitting on a barstool will keep you at eyelevel with most visitors. Avoid chairs at regular height as it creates a sense 

Trade Show PR – Your Opportunity to Meet the Press

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Tradeshows are not meant as a reason to visit friends, collect hundreds of business cards, showoff your exhibit display  
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