- Limit your copy.
- Draw on standard vinyl colors and standard typefaces.
- Use a large general image for multiple-division companies and then target specific markets with inexpensive strip graphics and auxiliary photos.
- Add copy to photographs in black and white instead of color.
- Provide your vendor with clean art or a compatible disk.
- Don’t get so locked into a concept that you forget to be open to more cost-effective suggestions.
- Order everything as early possible.
- Don’t change your mind!
