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Trends and Insights


Absolute Exhibits is a single resource full-service trade show exhibit house that specializes in the design and fabrication of custom trade show exhibits. We produce trade show exhibit rentals and custom purchases for domestic and international trade shows. With over 18 years of experience, we have our finger on the pulse of the trade show industry.  Read more about design ideas, exhibiting trends, budgeting, measurement, ROI, and more.

Brighten Your Exhibit with Light Boxes

Exhibit halls are often very crowded spaces and it can be difficult for brands to stand out among some of the larger exhibits.  So how do you draw people to a 10x20 or 20x20 exhibit when you’re potentially overshadowed by a 50x50 or 100x100 exhibit that’s caught...

Don’t Tank Your ROI with these Trade Show Mistakes

We hear it a lot in the trade show industry- businesses that decide it’s just not worth it to exhibit because it’s never done anything for them or they spent too much and received too little in return.  When you dig deeper, you often find out they’ve made some...

5 Key Elements of Successful Trade Show Exhibiting

When it comes to exhibiting at a trade show, the name of the game is standing out from your competition to attract more prospective clients to your booth.  However, trade show exhibiting is about strategy and unfortunately, some people just wing it instead of...

When is the Time for a Trade Show Booth Rental?

Trade show booths age after a while.  The industry standard usually dictates that 3 to 5 years is the life of a purchased trade show booth.  Usually, things start chipping, graphics fade, and messaging gets old.  Or, you might’ve rebranded and suddenly that shiny new...

Enhance Brand Value with these Creative Trade Show Design Ideas

No matter your industry, you can either enhance your brand value or denigrate it with your trade show exhibit.  If you show up at a trade show with a shabby booth, prospective customers will likely think that your business isn’t doing well.  A better idea is to rent a...

Absolute Exhibits Delivers Hope and Happiness to Tijuana

The holidays are a season of giving.  A core value of Absolute Exhibits is a commitment to giving back and helping others- whether after a natural disaster or to help those who cannot help themselves.  This holiday season, Absolute Exhibits asked its customers,...

Enhance Your Trade Show Exhibit with a Video Wall

As technology continues to progress, so too does the trade show industry.  There have been many trends we’ve spotted industry wide- reclaimed wood exhibits, arches in design, fabric enhancements, and now we’re seeing more and more video walls used in exhibits.  If...

Trade Show Budget 101

If you’ve added trade shows, conferences, and conventions to your marketing plan for the year, there’s a good chance you’re going to need to balance your budget against items such as software, personnel, and any number of additional services your team needs.  Within...

Event Strategy as a Part of Your Retention Marketing Efforts

Pop quiz: is it less expensive to keep an existing client or is it more expensive to acquire a new client?  If you guessed that it’s less expensive to keep the existing client, you’d be correct.  This is called retention marketing.  This form of marketing focuses on...

Make Your Island Booth Rental Stand Out on the Trade Show Floor

An island booth rental is one of the more visually accessible booths on the trade show floor.  What sets an island booth rental apart from other trade show booths is that it is literally an island unto itself without neighbors bordering the booth.  It is accessible...

5 Ways to Generate More Traffic to Your Trade Show Booth

Whether you attend one annual trade show, or a variety of trade shows, the name of the game is generating traffic.  The more people you can attract to your trade show booth, the more likely you’ll be to generate leads and sales.  No matter your industry, you want...

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Trends and Insights


Absolute Exhibits is a single resource full-service trade show exhibit house that specializes in the design and fabrication of custom trade show exhibits. We produce trade show exhibit rentals and custom purchases for domestic and international trade shows. With over 18 years of experience, we have our finger on the pulse of the trade show industry.  Read more about design ideas, exhibiting trends, budgeting, measurement, ROI, and more.

Brighten Your Exhibit with Light Boxes

Exhibit halls are often very crowded spaces and it can be difficult for brands to stand out among some of the larger exhibits.  So how do you draw people to a 10x20 or 20x20 exhibit when you’re potentially overshadowed by a 50x50 or 100x100 exhibit that’s caught...

Don’t Tank Your ROI with these Trade Show Mistakes

We hear it a lot in the trade show industry- businesses that decide it’s just not worth it to exhibit because it’s never done anything for them or they spent too much and received too little in return.  When you dig deeper, you often find out they’ve made some...

5 Key Elements of Successful Trade Show Exhibiting

When it comes to exhibiting at a trade show, the name of the game is standing out from your competition to attract more prospective clients to your booth.  However, trade show exhibiting is about strategy and unfortunately, some people just wing it instead of...

When is the Time for a Trade Show Booth Rental?

Trade show booths age after a while.  The industry standard usually dictates that 3 to 5 years is the life of a purchased trade show booth.  Usually, things start chipping, graphics fade, and messaging gets old.  Or, you might’ve rebranded and suddenly that shiny new...

Enhance Brand Value with these Creative Trade Show Design Ideas

No matter your industry, you can either enhance your brand value or denigrate it with your trade show exhibit.  If you show up at a trade show with a shabby booth, prospective customers will likely think that your business isn’t doing well.  A better idea is to rent a...

Absolute Exhibits Delivers Hope and Happiness to Tijuana

The holidays are a season of giving.  A core value of Absolute Exhibits is a commitment to giving back and helping others- whether after a natural disaster or to help those who cannot help themselves.  This holiday season, Absolute Exhibits asked its customers,...

Enhance Your Trade Show Exhibit with a Video Wall

As technology continues to progress, so too does the trade show industry.  There have been many trends we’ve spotted industry wide- reclaimed wood exhibits, arches in design, fabric enhancements, and now we’re seeing more and more video walls used in exhibits.  If...

Trade Show Budget 101

If you’ve added trade shows, conferences, and conventions to your marketing plan for the year, there’s a good chance you’re going to need to balance your budget against items such as software, personnel, and any number of additional services your team needs.  Within...

Event Strategy as a Part of Your Retention Marketing Efforts

Pop quiz: is it less expensive to keep an existing client or is it more expensive to acquire a new client?  If you guessed that it’s less expensive to keep the existing client, you’d be correct.  This is called retention marketing.  This form of marketing focuses on...

Make Your Island Booth Rental Stand Out on the Trade Show Floor

An island booth rental is one of the more visually accessible booths on the trade show floor.  What sets an island booth rental apart from other trade show booths is that it is literally an island unto itself without neighbors bordering the booth.  It is accessible...

5 Ways to Generate More Traffic to Your Trade Show Booth

Whether you attend one annual trade show, or a variety of trade shows, the name of the game is generating traffic.  The more people you can attract to your trade show booth, the more likely you’ll be to generate leads and sales.  No matter your industry, you want...