Jan 10, 2023 | Branding, Marketing
Comparison Shopping is the Highlight of Live Shows Better decisions come from seeing anything in person. When you need to source new products and technology, nothing can replace seeing and touching equipment, asking questions, and receiving immediate feedback...
Nov 15, 2022 | Marketing, Trade Show
Best Audience in the World for Product Unveilings and Promotions You can gain invaluable insight directly from the attendees at a trade show about what they think of your product offering. Launching a new product or product line is one of the best reasons to exhibit...
Oct 11, 2022 | Business, Marketing, Trade Show
Successful Exhibitors Know the Art of Promotion Many years ago, our client ZapCap, the World’s Greatest Bottle Opener rented a 10′ pop-up display with a large header and two smaller full color graphics and took the International Housewares show in Chicago...
Mar 24, 2020 | Hot Topics, Marketing, Trade Show
They say the early bird gets the worm. However, many organizations operate very slowly when it comes to planning for their next trade show. There are often a lot of stakeholders when it comes to planning a trade show and securing a trade show booth. Meetings can...
Mar 19, 2020 | Business, Hot Topics, Marketing, Rental
Tell us if this sounds familiar- you really want to increase your brand exposure and gain more market share. Therefore, once a year, you trot out your trade show display and attend the largest trade show in your industry. At this show, you exhibit from the same...
