Planning

Letter from the President: Success on the Trade Show Floor

Trade shows are a tough competitive environment. Your exhibit display can be one of your most effective marketing tools; yet, you have only a few seconds to capture the attention of your prospects. The exhibit must showcase your products, reflect your organization’s image, and draw potential customers into your booth. All this … in just … Continue reading “Letter from the President: Success on the Trade Show Floor”

Planning

Cooperate, Compromise, and Concede!

Tradeshow people live in a tremendously taxing environment, first and foremost due to unpreventable deadlines, and sometimes due to non-performance of service companies. Exhibitors often feel extremely frustrated in their dealings with the tradeshow people. It helps to be realistic about your demands because the next step for you is frustration and that only turns … Continue reading “Cooperate, Compromise, and Concede!”