The American Wind Energy Association’s annual AWEA Windpower Conference and Exhibition is an annual event that brings together professionals from all over the world within all sectors of the wind energy industry.
This year’s Windpower 2017 attracted over 7,000 attendees and 400 exhibitors to participate, network and learn making it one of the largest wind energy exhibitions in the western hemisphere.
Our client, SkySpecs, tasked the Absolute Exhibits team to design and construct a trade show exhibit that would help it stand out at the show.
Concept and Design
SkySpecs, a Michigan-based drone company founded in 2012, has been transforming the wind power industry with its drone technology.
The company is the first and only provider of completely automated wind turbine blade inspections using a drone and highly intuitive software. In fact, the company recently $500,000 top prize at the Accelerate Michigan Innovation Competition.
With this level of growth and success, SkySpecs naturally outgrew its standard pop-up display and wanted to increase its presence with a larger, more custom exhibit that would complement the company’s dominance in the market.
The Challenge
SkySpecs reserved a larger 20’ x 20’ island booth space but the challenge came in how to fill the new-found space. The company was also in the middle of schedule B investor fundraising, which meant that it was critical strict marketing budget to please investors and attract new ones, all the while, ensuring the company would have its first-ever prominent showing.
The Solution
Absolute Exhibits designed and constructed an eye-catching hybrid exhibit – a type of booth construction that combines both custom and system (eg. standard inventory) elements.
The booth’s design utilized the entire space and conveyed the company’s branding and messaging in a fresh, simple and open concept without straining the budget.
Our team was also able to help SkySpecs acquire grant monies to assist in funding the project.
Results
SkySpecs’ hybrid exhibit rental was successful in attracting attendees throughout the show and keeping booth staff busy meeting new and potential customers, as well as creating awareness for its drone technologies.
As a result, the company’s success and ROI at WindPower far outweighed the cost to exhibit at the show.
“I want to thank the AE team for the wonderful service you provided and for the booth itself, which was fantastic! You made the process so smooth and simple and helped us with every detail from start to finish.
What a pleasure to work with such a professional and knowledgeable team (and rare these days!) Everyone was amazingly helpful, accommodating and really fun to work with; I couldn’t believe how easy the whole process was. We received numerous compliments on the booth and had a great show as a result.
Thank you! We look forward to working together again soon.”
– Theresa Trevor; Marketing Director & the SkySpecs team.
Contact us for more information about this project or to request a free quote for your next trade show display rental or purchase.
