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Technology is no longer optional on the trade show floor. From digital signage to immersive experiences, it has become a core part of how exhibitors attract attention and engage prospects. In fact, a survey by Exhibitor Online found that

84% of exhibitors now use technology inside their trade show booth.

If you haven’t yet, here are three smart ways to integrate it into your exhibit.

1. Touch Screens for Hands-On Engagement

Touch screens allow visitors to interact with your products or services directly, keeping them engaged longer. This tactile element goes beyond visuals, giving attendees control over their own experience. For example, Paradox, an HR technology company, showcased its software on giant iPhone-shaped touch screens, drawing attention and sparking conversations. Well-placed touch screens can display demos, walk prospects through features, or serve as interactive kiosks that capture valuable lead information.

2. Virtual Reality for Immersive Storytelling

Virtual reality (VR) brings your brand story to life in memorable ways. One tire manufacturer used VR to show visitors what life looks like from the perspective of a tire. Real estate companies use it to place attendees inside dream homes while standing on the show floor. No matter the industry, VR offers a chance to immerse prospects in a brand experience that’s unique, interactive, and memorable.

3. Video Demonstrations to Attract and Inform

Video is a powerful magnet for attention. Hanging digital signs or LED walls can showcase product videos and commercials that capture the eye from across the hall. Exhibitor UAM did just that, drawing traffic from distant corners of the show. Inside the booth, videos can run continuous product demos, explain complex services, or add motion and texture to booth walls. Video walls, in particular, provide flexibility—whether projecting textures, live feeds, or product features.

Why Technology Matters in Trade Show Booths

Technology creates multiple touchpoints that engage visitors, differentiate your booth, and extend the time attendees spend with your brand. When paired with a clear strategy, these tools don’t just entertain—they educate, inform, and drive conversions.

Exhibit partners like Absolute Exhibits help companies integrate touch screens, VR, and digital signage into booth designs without overwhelming the space. The goal is to align technology with your brand story, making sure every digital element serves a clear purpose.

Quick Checklist: Smart Tech for Trade Show Booths

  • Add touch screens to showcase demos and capture leads.
  • Use VR to create immersive brand experiences.
  • Invest in video displays for attention-grabbing content.
  • Match technology choices to your audience and objectives.
  • Keep the tech seamless, functional, and brand-driven.