Marketing Quick Tip

The latest innovation for meeting the press is to become a sponsor of an after-hours, media-only event. If you are in the technology industry, check out ShowStoppers. They hold exclusive, after-hours, special events which have become the fastest, easiest and most economical way to demo new products to top technology, business, financial and trade reporters, editors, columnists and industry analysts. They create an upscale environment that encourages conversation, builds relationships, and helps generate coverage. And they serve gourmet foods and drink.