Absolute Exhibits now has a full service domestic and international media and marketing department dedicated to delivering effective and efficient media placement strategies for our clients. Heading our team is Jeff Linder, former lead media specialist in Non-Broadcast Media at Paramount Pictures. The core of our business is creating, planning, and buying media campaigns across all platforms. Our main focus is understanding our client’s objectives so we can incorporate their brand and message within the lives of consumers everyday throughout the world.
No company is too small to benefit from a planned advertising campaign. There is so much to be done in the advertising world. This is not a one time — burst of publicity. Rather this is a planned program with measurable goals and reinvestments. Our media advertising department provides the one-on-one service that will make an outstanding success beyond the trade show floor. We spend our time and efforts researching, planning, and buying media that reaches your target audience in the most cost effective way so that you can achieve the best return on your investment. We gather the tools, cut to the budget, and offer multiple proposals to sell in-house.
Beyond the trade show floor is the real world of copious millions of people that must be taught about new products and services. Today’s advertising world is markedly different from even fifteen or twenty years ago. In those days there were three television networks, large daily newspapers, weekly and monthly magazines, and billboards on every corner. Now there are DVR’s to slide past the commercials, daily newspapers have been overtaken by internet news, magazines that tank every month, and more rules and regulations outlawing billboard placement in every major city. So, yes, the advertising world has changed — and because it has changed so much you need newly knowledgeable and educated people to keep up with it and share their insights with you.
We will deliver results that exceed our client’s expectations. Your brand and marketing are vital in increasing awareness and new business and staying a step ahead of your competition. Our team of media specialists will reinvest your company’s funds through negotiation and find creative ways to stretch your media budget and will enable us to create the best campaigns for you.
About Jeff Linder: Jeff is a veteran within the advertising and marketing industry. Before starting Linder Advertising in early 2011, he formerly served as one of the lead media specialists in Out-of-Home Media at Paramount Pictures. Mr. Linder oversaw and managed Out-of-Home film budgets of $300 million over his tenure at Paramount; examples include film campaigns such as Iron Man, Kung Fu Panda, Madagascar, Mission Impossible, Tropic Thunder, Dreamgirls, and The Curious Case of Benjamin Button.
Mr. Linder was part of the first team in the studio system to introduce “first time ever” media stunt campaigns, such as bulletin intersection dominations, bus shelter dominations, full custom building wraps (Luxor Hotel), in select markets on films, Shrek, Star Trek, Transformers, and G.I. Joe. These films received a considerable amount of additional free media coverage from television to print, putting Paramount on top as the studio leader in groundbreaking media campaigns.
Jeff Linder, Director of Media Advertising
Email: [email protected]