Client Spotlight

Client Spotlight: JCM Global

  • Show: Global Gaming Expo 2016
  • Location: Sands Convention Center (Las Vegas, NV)
  • Client: JCM Global
  • Industry: International Gaming Entertainment
  • Account Executive: Don Burks

Global Gaming (G2E) 2016 opened this week and automated transaction technologies manufacturer, JCM Global, showcased a show stopping waterfall video wall and unveiled three new groundbreaking products.

For many years, G2E has brought together international gaming industry professionals to see the latest and greatest products that the industry has to offer.

This year’s show promised to showcase cutting-edge gaming technologies and provide a forum for gaming industry professionals to discuss, collaborate and learn from the industry elite.

Therefore, it was more important than ever that their booth at G2E draw in crowds and make an impact – and that it did.

Let’s talk about that stunning booth!

CONCEPT AND DESIGN:

Absolute Exhibits has worked with JCM Global for seven years and the relationship goes beyond just business – JCM Global is family.

“He makes me feel at ease and is incredibly easy to work with,”touted Teri Abou, Marketing Operations Manager at JCM Global, about her Account Executive and friend, Don Burks.

JCM Global is not a new face at the Global Gaming Expo, but this was the first year in some time that they showcased new products. Booth traffic was crucial in order for their products to reach the highest exposure.

Teri knew going into the design that the most important factor was to attract people to the booth to see the new products. The challenge was to make a “not-so-sexy product” exciting and alluring to bring in the guests. Sure, JCM Global could have set up a high-stakes, no limit poker table to lure the guests, but when the team looked to the Las Vegas surroundings for inspiration it saw amazing water features everywhere.

From the Bellagio water show to the elaborate fountains located in the Venetian, JCM Global knew something similar could make their booth shine. JCM Global suggested a waterfall video wall and we knew immediately that this could be a showstopper.

Don and the Absolute Exhibits team knew exactly how this could be accomplished and went straight to work on creating one of most unique exhibits we have made. In collaboration with Fusion CI Studioes, we turned JCM Global’s vision into a reality by designing and building a seamless, high-definition video wall that gave the illusion of water flowing and cascading around the “Experience Room” where the company’s products were showcased.

RESULTS:

The waterfall video wall was the “wow” factor that JCM Global needed to attract a record number of attendees into their booth space.

“The booth is amazing, better than I expected. The first day our booth attendance exceeded our expectations. “Teri said excitedly.

JCM Global was also a success on social media.