Trade Show Tips

Customer Retention

    The success of an exhibit used to be based on how many leads were produced. Now, savvy exhibitors ask, “How well did we sell?” It takes five times more effort, money and time to replace a customer than to keep the ones you have. In the past, exhibitors placed too much emphasis on finding new prospects to the detriment of keeping present customers sold. More exhibitors now utilize customer lounges and special comfort zones in their exhibits to treat present customers as VIPs and to focus on customer retention.

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