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The Creative Process

Bringing Your Trade Show Exhibit Vision to Reality


We view creativity as a skill.  Creative thinking means looking at something in a new way. It is the very definition of “thinking outside the box.” Creative problem-solving sets one exhibit designer apart from another. Without creativity and innovation, every company would follow the same patterns in exhibit design and marketing.

Creative designers can devise new ways to solve problems and meet challenges. They bring a fresh, and sometimes unorthodox, perspective to their work.  Critical problem solving is a proven approach for tackling a problem or a challenge in an inventive and innovative way. It’s a practice that helps define problems and opportunities, develop new, innovative responses and solutions, and create designs that meet as many, if not all, of our clients’ requirements.

Exhibit design is the development of a concept through to a physical, three-dimensional display. It is a constantly changing field, drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.

Exhibit designers use a wide range of technologies and techniques to develop experiences that will reverberate with targeted audiences to access the message of an exhibit. All types of exhibits aim to communicate a message through engaging their audiences in meaningful and compelling interactions.

Exhibit design is a collaborative process, integrating the architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to create an audience experience that interprets information, involves the user and influences their understanding of a subject.

The exhibit design process builds on a conceptual or interpretive plan for an exhibit, determining the most effective and appropriate methods of communicating a message or telling a story. The process will often mirror an architectural schedule, moving from conceptual plan, design development, contract document, fabrication, and installation. The first phases develop creative and appropriate design solutions to achieve the communication goals of the exhibit. The latter phases is the technical expertise used to translate the designs into documents that provide all the specifications required to fabricate and install an exhibit.

One of the major shifts in trade show exhibit design in the last decade has been a focus on visitor experience.  Participatory activities are also becoming more popular to attract visitors and educate them in fun and engaging ways.  That is the new wave of the future on the trade show floor.

The
Creative Process

Bringing Your Trade Show Exhibit Vision to Reality


We view creativity as a skill.  Creative thinking means looking at something in a new way. It is the very definition of “thinking outside the box.” Creative problem-solving sets one exhibit designer apart from another. Without creativity and innovation, every company would follow the same patterns in exhibit design and marketing.

Creative designers can devise new ways to solve problems and meet challenges. They bring a fresh, and sometimes unorthodox, perspective to their work.  Critical problem solving is a proven approach for tackling a problem or a challenge in an inventive and innovative way. It’s a practice that helps define problems and opportunities, develop new, innovative responses and solutions, and create designs that meet as many, if not all, of our clients’ requirements.

Exhibit design is the development of a concept through to a physical, three-dimensional display. It is a constantly changing field, drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.

Exhibit designers use a wide range of technologies and techniques to develop experiences that will reverberate with targeted audiences to access the message of an exhibit. All types of exhibits aim to communicate a message through engaging their audiences in meaningful and compelling interactions.

Exhibit design is a collaborative process, integrating the architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to create an audience experience that interprets information, involves the user and influences their understanding of a subject.

The exhibit design process builds on a conceptual or interpretive plan for an exhibit, determining the most effective and appropriate methods of communicating a message or telling a story. The process will often mirror an architectural schedule, moving from conceptual plan, design development, contract document, fabrication, and installation. The first phases develop creative and appropriate design solutions to achieve the communication goals of the exhibit. The latter phases is the technical expertise used to translate the designs into documents that provide all the specifications required to fabricate and install an exhibit.

One of the major shifts in trade show exhibit design in the last decade has been a focus on visitor experience.  Participatory activities are also becoming more popular to attract visitors and educate them in fun and engaging ways.  That is the new wave of the future on the trade show floor.